P.S - A Conversation with Erica
July 18, 2014
On Erica Domesek’s recent trip to Rwanda she visited our partner cooperatives, worked side-by-side with the women artisans, wandered and shopped the vast markets, immersed herself in the rich Rwandan culture, and instantly it was a match made it patch heaven! Inspired by her love of fun colors, quirky objects, and gallant animals—the #PSxIndegoAfrica Patch sets were born. Here is more about what inspires her and how our colorful mission for good began:
How would you describe your personal style and how does that influence your business?
Colorful. I love mixing funky patterns, colors, and textures to create new styles and fun outfits. Reinventing things in your wardrobe is fun and allows you to be creative. At P.S. – I made this… we call it comfort with a twist—taking things people can identify with and adding a twist to it. It is one part customization and one part personalization.
Walk us through your creative process for a new DIY project.
Everything starts with inspiration—traveling, window-shopping, shopping in boutiques, walking down the street, and reading magazines. Finding something that pops out and you can identify with is key. It is the eye-catching moments that help shape the creative process—I see it, I like it, I make it. Craft Math was born through this process. We divide the steps it takes, create an easy formula to design the product and show the simplest way to make it.
Why does Indego Africa's mission resonate with P.S.- I made this...?
Indego represents everything I am passionate about—art, education, women, sustaining life, cooperation, and community. The idea that these artisans can create beautiful goods and sell them and sustain a life for their families and communities—at the most basic and pure form—is beautiful. Their workmanship and skill is phenomenal. The sheer detail and time they spend on each stitch, design, and product is remarkable. My passion to help others and spotlight talent is also represented through Indego’s mission. From the onset it was clear we had a shared ethos—creating a dynamic synergy.
What new projects were inspired by your trip to Rwanda?
So much inspiration! I fell in love with the beautiful vistas, the plants and wildlife, and the rich culture. Our trips to the imaginative and vibrant markets provided for new product inspiration and ideas. I purchased colorful fabrics that I plan to use and incorporate into designs and new products back in New York.
What is the significance behind the designs of the
I have always had an affinity for topography, wildlife, and rich landscapes. Our trip in Rwanda provided for an opportunity to see the picturesque landscapes, animals, and vibrant countryside. The Crowned Crane is hands down the most gorgeous animal on the planet—and seeing it up close provided for so much inspiration when thinking about designs. The patches are comprised of colorful animals, playful fruits, and vivid objects—encompassing our love for color and the happy moments we experience in life.
You, like many of our artisan partners, started your own business. What do you think it takes to be a successful entrepreneur?
You have to LOVE what you do. Show PASSION for what you do, be real about what you create and be TRUE to yourself. If you create a product to sell a product, then that is great, and it works for some; for me, it takes heart and soul to run a company and in that success is created and illustrated. I am my own customer speaking to my own audience.
At Indego Africa, we are all about empowering women. What in your life has empowered you to become the person you are today?
I was always encouraged to follow my interests. I did not think that I would be able to “craft a career” out of P.S. – I made this…, however I always had an extremely supportive network of people who believed in what I did. Having the right people in your life is important and helps shape who you are.
Why do you support Indego Africa? Inquiring minds want to know.
Indego Africa manifests our motto of doing well by doing good. I believe in their mission to empower women through sustainable business. I think we all have a responsibility to give back where and when we can. Some people have the means to give money, where others can only give their time and energy. It is important for us to give wherever and whenever we can. In this and age, everyone is able to find and do something - small, medium or large - to make a difference. We should constantly strive to find other passions outside of our normal confines. Indego Africa exemplifies doing well by doing good and they exhibit this each day from Rwanda all the way to New York City.