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Up Close & Indego

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Chill.

West-Africa-born, NYC-based fashion & lifestyle blogger, Fráncia Cooper, radiates global chic. Her blog – frannycoop.com – is a treasure trove of inspiration featuring gorgeous style images, beauty tips, travel diaries & more. We were thrilled to team up with her to photograph our new fall collection of wide-brimmed felt hats, cozy handmade knits, Ghanaian brass jewelry & more. Scroll down to see the shoot images and read what Franny had to say about Indego Africa, global women’s empowerment, and the fashion industry.

originally posted on frannycoop.com

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“I am beyond excited to share this powerful collaboration that I did with Indego Africa for the launch of their Autumn/Winter 2015 collection. The entire collection is an absolute gem - cozy knits to warm you up, wool hats to complete boring outfits, capes to shield you from winter’s shiver along with the cutest brooches for a more refined look. What’s even more charming about this brand is that all items are handmade in Ghana and Rwanda. 

It was such a pleasure working with the Indego Africa team. Indego Africa is a non-profit social enterprise and lifestyle brand that supports women through economic empowerment and education - confronting poverty by helping female artisans become independent business women. All of the profits from sales are used to fund educational training programs for these women. 

In today’s world, why women should support women in business goes without saying. What’s understated, however, is why women in the fashion industry are lacking in positions related to design. It is a little unnerving to think about how many male designers have positions of power: think Olivier Rousteing, Raf Simons, Marc Jacobs, etc. Of course their talent warrants the merit of their success, however, isn’t it a little counter intuitive how the male gender rampantly controls the design of women clothing? You would think that since our clothes are made for the female form, female desire, and overall female experience they would be designed by us. Patriarchy has its place even in the garment industry and this is something that should not be overlooked. I support brands like Indego Africa because I’d like to see more women empowered in design positions in hopes that the fashion industry can become equal.” 

We love Franny’s passion for women’s empowerment & the way she rocks all things Indego! To check out her blog, click here.

Shop our Fall 2015 collection

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