March 10, 2015
In honor of International Women’s Day, we are celebrating the incredible entrepreneurs we partner with – their innovation, creativity, perseverance, and resourcefulness. These ambitious ladies are capitalizing on newfound opportunities, determined to create brighter futures for themselves and their families. They’re saving up money, taking out loans, and using the business skills they’ve learned to take a risk and start something new. We’ll be sharing their stories all month long – hope you enjoy them!
Spunky, ambitious, and larger-than-life, Daphrose is the proud owner of a cafe at a university in Kigali. A member of the Ingenzi Knit Union (an Indego Africa partner since 2010), Daphrose got the idea to start her own business while takings one of our business training courses. She says: "to open up a business, you need to look at demand. There was a new university coming to my neighborhood, and I thought to myself, 'the students will need somewhere to eat between classes, right?' From there, I started to determine what I would need to get my shop off the ground."
Using the lessons she had learned, Daphrose began to put her ideas into action - starting by taking out a loan. While she admits she was once scared to ask for financial help, Indego Africa's training programs taught her "to be fearless." She marched right into her bank and walked out that day with 300,000 Rwandan francs (~440 US Dollars) to cover the start-up costs of her business. One year later, she's paid back her loan and is running a successful shop selling snacks, drinks, and school supplies to around 50 customers a day.
Now a student at the Leadership Academy, Daphrose has big plans to make her business grow. Through the Academy, she says: “I learned that to sustain and grow my business, I will always need to think of new ideas – to be innovative” – and innovative is exactly what she is! For starters, Daphrose plans to sell hot food to attract customers looking for a place to get lunch. She is saving up money to purchase a photocopying machine (always in demand on a college campus!) and will charge students & teachers for use. Last but not least, she’s got plans to expand to another soon-to-opened university in Bugesera, where she will launch a second branch of her shop.
Daphrose’s entrepreneurial success is not only an incredible feat for her, but also one that has a ripple effect in her family and community. Through income earned, Daphrose is able to support her three kids, and provide them with a life of opportunity. She is also able to provide jobs for others - at the moment employing two women, with plans to grow that number as her business expands. Finally, she serves as a role model and leader in her community, showing other women and girls just how much they too can achieve.
We are proud to partner with such an awesome lady and can’t wait to see what she’ll do next! Whatever it is, we know it will be great.