April 24, 2017
A behind-the-scenes look at our Marketing & Brand Manager’s recent trip to Rwanda and the inspiration behind our newest print collection with Framebridge.
Our Marketing & Brand Manager, Brittany Barb, recently returned from Rwanda with new photographs that capture the sights, colors, people, and positive vibes of our Indego Africa community.
We wanted to know a little bit more about the creative process behind Indego’s newest prints, and hear from Brittany herself about the beautiful people, places, and things that inspire her photography.
Read below for an inside look at Brittany’s travels, her favorite images, and what’s to come in Indego’s creative future. We hope you’re as inspired by the vibrant colors, remarkable people, and breathtaking landscapes of Rwanda as we are!
What do you love about Indego Africa?
Honestly, what don’t I love about Indego Africa?! To be able to work for an organization that empowers women and has true, measurable impact is really a dream come true. I always knew I wanted to be in a creative field that benefited others, and somehow, I’ve found myself right in middle of one. It is amazing to work for and with incredibly empowered women – it provides me with an endless amount of inspiration and hope, especially at a time when it seems we need it the most.
What is your favorite thing about traveling to Rwanda and Ghana?
The weather, the scenery, the colors, pretty much everything except the flight! And above all it’s a 24/7 photography marathon – my favorite!
What is your most memorable moment from this trip?
There are always so many memorable moments on these trips, but one that stood out to me during this particular visit was when I was taking portraits at Imirasire, our weaving cooperative in Bugasera. Laurence Uwimana, one of the 138 incredibly talented weavers, stopped to speak to me after I showed her the portrait I had taken. She said, “I love to see the photos you take of me when I am smiling. I feel so happy and open now, and you can see it in the pictures.” That moment truly warmed my heart.
Can you talk a little bit about the content for and process behind this Framebridge collection
Everything we do at Indego Africa has a ton of color. I’m always pulling over our production car to run down a little side-street and capture that bright pink wall I spotted out of the corner of my eye. I’m always on the hunt for something a little brighter and a little different than what we’ve done before. Once all the shooting is done, we sit down and dig through to find the images that (we think) you might want to hang on your wall!
Do you have a favorite shot from the photos you took in Rwanda? What's the inspiration behind it?
My favorite of these is “Live Colorfully.” This photograph plays off a previous series and our whole general ethos at Indego Africa – Living Colorfully. I absolutely love taking portraits of the women at Imirasire because they are all such strong, empowered, proud women. This photograph, to me, captures that happiness and strength.
What are you most looking forward to on your next trip?
The next trip I will be taking to Rwanda will be for a special project we have been working on here at Indego Africa with the United Nations High Commissioner for Refugees (UNHCR). Our Creative Director, Deirdre King, and I will be heading to the Mahama Refugee Camp, where we have been working on a program with 50 refugee women from Burundi. We’re hoping to share the strength, beauty, and resilience of the women there and their hope for the future. Stay tuned!
At Indego Africa, we are endlessly inspired by the bright colors, beautiful landscapes, and whimsical designs of Africa. Our collaboration with Framebridge continues to showcase the sights, colors, people, and positive vibes of our some of our favorite spots in Rwanda & Ghana. Shop our newest prints to bring pieces of our travels into your home!