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Up Close & Indego

#new, #inspiration, #handmade, #impact

Our Blog #indegokids

Introducing the Izi Collection

#indegokids

We are so excited to launch a special line of hand-embroidered children's clothes inspired by our partnership with Briar Handmade!

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These adorable outfits were styled and photographed on the daughters of our artisan partners at Ibaba Cooperative in Rwanda- the amazing embroiderers behind both the Izi Collection and our collection of beautiful, handmade baby bonnets in collaboration with Briar Handmade.

Shop the Izi Collection now

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Briar Handmade x Indego Africa

#collaboration, #handmade, #indegokids

We are so excited to launch a limited-edition line of hand-embroidered baby bonnets in collaboration with our friends at Briar Handmade!

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These adorable bonnets are hand-embroidered by our artisan partners at Ibaba Cooperative in Rwanda and inspired by Indego and Briar's mutual appreciation for beautiful, handmade products. We love Briar's delicate take on stylish and functional baby bonnets and are thrilled to launch this heartfelt partnership!

Stay tuned for a special interview with Briar Handmade founder, entrepreneur, and designer, Rachel Goode, on the inspiration behind our collaboration and her trip to Rwanda to meet the hardworking women artisans of Ibaba!

Shop the collection now 

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Chloe Fleury Goes Indego

#funwithfriends, #indegodiaries, #inspiration, #indegokids

Our favorite illustrator, paper artist, prop stylist & mama of two, Chloe Fleury, did the cutest (and most colorful!) photoshoot featuring our print-happy baby clothes and her whimsical paper art collections.

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We love the way Chloe creates bright, magical worlds out of paper, creating inspiring spaces for kids and grown-ups alike. Scroll down to see the photoshoot and learn more about our partnership with Chloe here.   

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The Inspiration Behind #IndegoKids

#indegokids, #mothersmonth, #indegodiaries

Our newest collection of colorful, print-happy, wear-with-ease baby & kids clothes launched on Target.com this month! We checked in with our Creative Director (also a mom!) about the newly launched kids line and why we are so proud of all things #indegokids.

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What excited you about making Indego Africa available to the masses through a retailer like Target?

We are so excited to tell our community about the Indego Africa mission and model and to showcase the work of these amazing artisan women to the world. We want to highlight the successes we’ve seen through our mission of education and economic empowerment; these are stories and experiences that can translate to so many areas of the globe, even right here at home in the U.S. We want people to celebrate the hard work of mamas, and of makers, wherever they are and whatever their backgrounds, and to appreciate the value of education and true social impact.

Tell us more about the prints featured in the collection: What are they called? What inspired  them?

These prints are inspired by some of our favorite African wax print designs. The designs represent many different aspects of African culture: celebrations, rituals, regions and history. Each print is locally sourced and limited-edition.

Can you give us more background on the women artisans who worked on this line? What’s their story?

These talented women—most of whom are also mamas—are all part of an artisan cooperative named Umutima (which means “heart” in Kinyarwanda). Based in Nyamirambo, Kigali, Rwanda, this group of 30 women seamstresses inspires us everyday with their beautiful artistry, their determination to succeed, and their dreams for their own and their families’ futures. We recently asked three of them what motherhood and being a working mom means to them. Here’s what they said: 

Jeanne Hakizimana, 30 years old; two children (1 boy; 1 girl)

"I work everyday to feed my family and give them everything they need. Some people say work is hard, but nothing feels hard when it’s for my kids." 

Francine Byukusemge, 47 years old; eight children (3 boys; 5 girls)

"When we are all together, I love talking with my children. As their mom, I try to teach them new things, beyond what they learn in school. I want to teach them about the world and help them have happy lives." 

Francoise Kanakuze, 46 years old; four children (1 boy; 3 girls)

"I work because I want all of my children to go to school. I want them to learn math, geography, physics, computers. Education will bring them bright futures, and that is what I want for them most of all." 

Why infant / toddler clothing?

Well, first, because it's the cutest! We have always been fans of color and prints and all things happy and playful so it was a natural transition for our mainly home décor and women’s accessory brand to expand into infant and toddlers apparel. Also, 91% of the women we work with are mothers or caregivers who, on average, support four children each. Its important to us, and to them, for their children and their families to be a part of our story, and launching kids apparel was a super fun way to do that!

What makes the Indego Africa clothing unique from other infant / toddler’s clothing?

We work with unique prints sourced locally in Africa, and each piece is lovingly handmade by a Rwandan woman artisan. Each style in this collection is designed to travel with its wearer from home to play to party with an effortless, comfortable silhouette while still being stylish and statement-making (with a story of good behind it!). This collection celebrates color, creativity and, of course, the mama makers who put care into every product they make. All of our products are true labors of love for the artisans we work with, and what parent doesn't want a touch of made-with-sweetness for their little one?

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The Moms of Covanya

#indegodiaries, #community, #mothersmonth, #indegokids

To celebrate the launch of our brand-new baby & kids’ collection (now available on Target.com!) we did an oh-so-cute photoshoot in Rwanda featuring the children of our artisan partners wearing our pattern-happy, perfect-for-summer prints (and playing with lots of balloons and confetti, of course).

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The photoshoot (which you can see in all its smile-inducing cuteness here) took place at Covanya Cooperative in Bugesera, Rwanda—the workplace of 30 amazing artisans and moms who are known for their incredible handwoven products. We were so excited to do this photoshoot in Rwanda and to feature Rwandan kiddies wearing our brand new clothing line, which is 100% sourced, stitched, and finished in Rwanda (with love!)

We chatted with the moms of Covanya to hear their thoughts on the photoshoot, our new Indego Africa baby & kids line, and their experiences more broadly as mothers. And, when we visited, we were happy to find some of their little ones dressed head-to-toe in Indego clothes they had taken home from the shoot! Here’s what the moms of Covanya shared with us: 

“The fabric was so beautiful! At first I thought the clothes came from outside the country. I was to happy to learn that they were from Rwanda!” – Delphine (2 boys) 

“I love being a mom. I love coming home from work and hearing my children scream ‘Mommy’s coming! Mommy’s coming!’ It brings me such joy.” – Alice (1 boy, 1 girl)

“My daughter loves the Indego clothes so much. Whenever I try to take them off she cries because she loves wearing them!” – Joséphine (1 boy, 1 girl)

“The best thing you can give to children is an education—so they can learn, grow, and become independent.” – Jeanne (2 boys, 2 girls)

“Being a mom makes me so happy. Sometimes when I’m having a bad day my kids say: ‘Mom, what happened?’ They make me laugh, and I forget about everything that happened that day.” – Donatha

(4 boys, 1 girl)

“I really appreciate spending time with my kids and enjoying our everyday life together. Nothing makes me happier than being able to feed them and send them to school.” – Claire (2

girls)

To shop our brand-new baby & kids’ collection, head to Target.com

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#INDEGOKIDS at Target.com!

#forthebabes, #indegokids, #target

We are so excited to share with you our latest collection of baby & kids clothes: a line of perfect-for-summer, print-happy, wear-with-ease rompers, dresses, skirts, shirts and more for little girls and boys alike!

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This collection celebrates the joy of childhood by mixing and matching comfort and ease with bright, happy prints. We created clothes that will take children from the playroom to the park to the party and back again. Each piece is hand-sewn by one of the talented ladies of Umutima Cooperative, a group of 30 seamstresses in Nyamirambo, Rwanda. These women, most of whom are also moms, are creating brighter futures for themselves and their families by sewing each piece of apparel by hand, with heart. 

We are thrilled to announce that our new baby & kids collection is now available on Target.com! Click here to explore, shop, and kick off your little one’s summer in style: 

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Walking in a Winter Wonderland…

#collaboration, #funwithfriends, #forthebabes, #indegokids

There’s something majestic about the winter—its cool, cleansing air, silky white snows and bare-leaved trees that awaken the landscape with their stark geometry. As a child, winter was a time for fun and adventure—a time for wonder, for play, for sledding and for snowmen. We love the way hazel & pine captures that spirit in their most recent photo series featuring our Indego Africa Kids Collection!

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The two cuties photographed below spent a day playing outside Indego-style, wearing some of our pattern-happy textile rompers and shirts, along with hats and vests from our Handspun Hope organic merino wool collection. They even brought along two of their favorite friends – our hand-embroidered sleepy star bunnies! We love how our Indego brights play off the classic winter whites – the perfect way to add a pop of color to any wintry day! Now we want to jump outside in the snow…

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Sleepykins // A Collected Space for Iris

#indegodiaries, #forthebabes, #indegokids

A guest post from our Creative Director on Babiekins Magazine

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When I was pregnant with Iris and thinking about decorating a nursery, I wanted to have a room that felt both light and airy but also was filled to the brim with playful, unique and meaningful things. I didn’t know if I was having a boy or a girl so I figured I could start with all-white-everything and add pops of color once our little lovebug arrived. I loved the idea of my little boy or girl growing up and discovering the pieces in their room and me being able to tell a story about each and every one of them. Once Iris arrived and I knew she’d be a collector like me, I wanted even more for her room to feel like a special treasure trove with well-loved pieces that all could grow with her. Naturally, there are many beautiful baskets and items from indego africa and many precious gifts and keepsakes from family and friends. Even now she loves to say hi and by to all her dolls and toys and we often walk around the room and touch all the special pieces. For me, Iris’s room is definitely the most magical place in our home and I hope that when she is in there she feels all the love and the memories that it holds for her.

Shop the Collection!

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