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Up Close & Indego

#new, #inspiration, #handmade, #impact

Our Blog #mamamoment

#MamaMoment – Magical Art & Motherhood with Chloe Fleury

#mothersmonth, #mamamoment, #indegodiaries, #funwithfriends

We absolutely love the whimsical, color-inspired paper art & décor pieces of Chloe Fleury—California-based artist, illustrator, prop stylist, and mom of two sweet little girls! Chloe Fleury is known for creating bright, magical worlds out of paper that make for wonderful and inspired nurseries, kids rooms, and more.

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In honor of our Mother’s Month, we chatted with this amazing mama to hear more about her art and design inspiration and find out how these creative processes intersect with her life as a mom. Read on for more & keep your eyes peeled for a special glimpse into Chloe’s magical world…coming soon!

Your paper art and décor pieces are all so colorful and fun! Can you tell us more about your creative process—what inspires you?

I am really inspired by California and the colorful architecture in San Francisco. All those bright colored houses make me so happy!

How did you get started working with paper as an art form? What do you love about this medium?  

I’ve loved working with paper for as long as I can remember. When I was a kid I loved doing origami, paper boxes and creating little worlds out of anything I could find including paper and cardboards. In art school I worked on finding my illustration style by mixing paint, cardboard and fabrics while creating little sets for stop motion animations. This is when i moved to San Francisco, 8 years ago that I started to use only paper as medium, I was so inspired by all the beautiful colored houses! Transforming flat paper sheets in three dimensional object is just magical.

This May, we’re holding our very first Mother’s Month, which is a celebration of motherhood & the incredible mamas we work with in Rwanda. You have two  (adorable!) little girls, can you tell us some of your favorite things about  being a mom? 

Rediscovering all the little things in life with them. I love how Lula can be so enthusiast and happy about anything from a leaf or a rock she finds on our weekend adventures in the nature or a pretty dress she sees…She is so curious and eager to learn. I love watching Anouk and Lula together. The smile Lula has on her face when she comes home from school and sees her sister and Anouk’s admiration for her sister, she is the first one to laugh at Lula’s joke and I am sure soon she will follow her everywhere (when she starts crawling). Sisters are the best, it is so fun watching them grow up together.

Your whimsical, animal décor pieces make

for such great additions to baby & kids rooms! How does your own experience  of being a mom (and decorating nurseries!) influence your design process?

I love watching my girls play in their nursery, and I think it’s important for them to have an inspiring space to grow up in. Since childhood I’ve always needed my room to be decorated, making it feel warm and inviting. A space where I could dream, create, play…a little world of my own! My paper animals are a great touch of color and fun into baby & kids rooms. Learning about the animals and their sounds is the first thing we taught Lula. I like to hang the new animals I make in Lula’s room and see her reaction, making sure she recognizes them - I have a looong list of new ones I’d like to make including the koala, giraffe, dinosaur…coming next is the peacock and probably the tiger as it’s Lula’s favorite!

Your little girls look oh-so-cute in our pattern-happy Indego Africa baby & kids clothes! We’d love to hear more about why you support Indego & our collections for little ones.

I am really impressed by the African women’s artisanal skills! The products are beautifully made, and I am really in love with the patterns and colors. Indego Africa is a beautiful and inspiring organization for helping the women with their education programs. 

If you were to buy a gift for a new mom (or yourself!) from Indego Africa, what would you get and why?

I think that would be a pretty basket! I have an addiction for baskets, from natural and simple ones to fringed or pom pom ones with beautiful colors! They are a great addition to any room in a home especially in a nursery for baby shoes, blanket and toys storage! I have a big collection and always want more!

To shop our Indego Africa kids collection, click here

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Mama Moments: A Chat with Ariane Goldman of HATCH!

#mothersmonth, #mamamoment, #collaboration

To celebrate Mother’s Day this year, we teamed up with one of our favorite maternity brands—HATCH—to create a collection of sleek & comfortable tee shirts (and a onesie!) that are hand-embroidered by the lovely artisans of the IBABA cooperative in Rwanda.

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We sat down with superstar mom, entrepreneur, designer & founder of the HATCH collection, Ariane Goldman, to chat about the collaboration and hear her thoughts on motherhood, starting a business & more. Read on for her insights & inspiration!


As a company that celebrates motherhood around the world (and that has some mamas on our team!) we love, love, love the chic and timeless maternity clothes that are staples of the HATCH collection. We know you started this brand while you yourself were  pregnant (the ultimate inspiration!)—can you tell us a little bit more about  that process? 

A: As you said, I came up with the idea for HATCH while I was pregnant with my older daughter, Charlie, and was completely underwhelmed by what was out in the market for pregnancy. I just ended up buying bigger sizes of brands I wore, but the clothes didn’t really fit the right way and of course I never wore them again. So many women make the choice to have kids – and it doesn’t mean we stop caring about how we look or how we want to feel. HATCH was born from the instinct to be yourself, style-wise. In other words, to wear clothing that you would wear not pregnant too—clothing that looks and feels good whether you’re pregnant or not.

We are so excited to collaborate with HATCH on a collection of cute & comfortable tees made for moms, by moms in Rwanda. Why were you excited to work with Indego Africa and what do you think makes our collection special?

A: I’ve always tried to support initiatives that help mothers succeed and thrive, and of course even more so since HATCH was founded. Indego Africa is such an extraordinary organization because it empowers women to work on something they love and to hone beautiful artisanal skills. I jumped at the chance to work with such strong artists and their advocates. 

This May, we’re holding our very first Mother’s Month, which is a celebration of motherhood & the incredible mamas we work with in Rwanda. You have two (adorable!) little girls, can you tell us some of your favorite things about being a mom?

A: I don’t even know where to start. They inspire me to be better and smarter. To work faster and harder. And they’re sweet and funny. I love it all.

As a superstar entrepreneur and a mom of two, we imagine your life is pretty busy. What thoughts or insights would you give to our partners in Rwanda who are also starting their own businesses & managing families? 

A: Believe in your vision and other people will too. Don’t get deterred…there are hard days, but you’re building something that’s your own, which is invaluable.

If you were to buy a gift for a new mom (or yourself!) from Indego Africa, what would you get and why? 

A: I try to make the spaces I spend time in feel unique and light and full of little surprises, so the home objects are calling me…those woven banana leaf baskets. I’m obsessed with them. But for a new mom, I might opt for a gift that’s softer and sweeter – one of those gorgeous throws to cuddle up with the new babe. Honestly, everything you make is so beautiful and special. You can’t go wrong.

To shop the Indego Africa x HATCH collection, click here

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