We went behind-the-scenes with our Creative Director, Deirdre King, to give you an up-close-and-Indego look into her creative process and daily inspiration. Press play!
"I usually describe my design process as a bit like fitting beautifully crafted puzzle pieces together. We have groups of artisans in Rwanda that we work with.. with all different skills, knowledge and expertises. We have materials - locally grown, imported or donated, available on the market in kigali and other parts of africa. Then we have our customers and clients in the US and the aesthetic we've built for our brand: colorful, playful, wellmade and handcrafted, each piece one-of-a-kind with its own story to tell. I always want to tell that story and honor the importance of the artisans' work and really show the care and detail that goes into each of these products. Its a collaborative process of fitting these pieces together to develop beautiful things. My goal is to present a thoughtful selection of products that are made with love and dedication and that people think are really great."