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Summer Vibes Have Arrived - Prymal x Indego

Summer vibes have officially arrived with the launch of our Indego Africa x Prymal collaboration! This ultra-cool collection features iconic panama hats with a fun, socially-conscious twist: each hat is handmade by artisans in Ecuador and accented with the colorful yet delicate hand-embroidery of the Ibaba cooperative in Rwanda.

We are so excited to partner with Prymal whose mission is to create high quality, luxurious products that strengthen Ecuador’s local economies and preserve the environment. We love their commitment to sustainability, empowerment, and beautiful artistry throughout every step of their artisan partners’ production process.

To create a panama hat by hand is a long, meticulous process that has been passed down from generation to generation in Ecuador. To get started: weavers pick out pieces of straw and cut them to the length they wish to work with. Dipping their fingers in water, they split the fiber razor thin, and weave outwards from the center of the crown using a wooden crown form as support {the greatest weavers work only by the light of the moon or when the sky is overcast.}


Once woven, each hat has four to six inches of loose straw remaining around the brim. This excess is then woven backwards, forming a thin but strong band around the brim. 

To give the hat its final, classic shape, artisans use either an iron over a wooden form or a steam hydraulic machine in a process called “blocking.” Last but not least, an internal band is sewn into the hat and a decorative  trim – in this case, hand-embroidered by artisans in Rwanda! - is attached before it’s ready for final sale.

The final product? A timeless yet vibrant hat that mixes empowerment with chic & effortless style, from the white sandy beaches of Ecuador to the rolling green hills of Rwanda. Now that’s what we call a win-win.