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The Art of The Stitch

On Thursday, June 19th we’re celebrating the art of the stitch – and you’re invited! As you may have noticed by now, we are obsessed with the beautiful hand-embroidery of IBABA – a cooperative of 28 women artisans in Rutongo, Rwanda.

The women of this area initially learned the art of embroidery in the 1970s from a group of Belgian nuns that, eager to provide young women with a source of income, established an embroidery training center and workshop there. For years, the workshop flourished, at one point employing over 300 women artisans. However, its success came to an abrupt end in 1994 when the Rwandan genocide ravaged life in the region and forced the cooperative to disband.

In 2012, the Rutongo embroidery workshop opened its doors again and we could not be happier that it did. Under the leadership of two passionate and determined French sisters, Véronique and Pascale, the workshop – now known as IBABA – is back and better than ever.

The ladies of IBABA can hand-embroider anything – and we mean ANYTHING. It all starts with a design – be it a flamingo, flower, or feather – which the artisans lightly sketch on Belgian linen secured in an embroidery hoop. Once the threads are chosen, the long & complex process of tightly stitching them together begins. It requires an immense degree of focus, precision, and skill, and the finished products are often so good, they appear to be screen-printed! 

We are consistently amazed by the intricate and vibrant work from IBABA – so much so that we chose to put a frame on it! On June 19th we will be celebrating the launch of our framed embroidery collection at the William Holman Gallery in NYC (65 Ludlow St) from 6-9 PM. Come revel in the art of the stitch with us – tickets available here