Our Creative Director, Deirdre King, chatted with the founders of Framebridge about the collection, her inspiration, and Indego Africa’s long-term partnerships with artisans in Rwanda & Ghana. See excerpts from the interview below and shop the collection here!
How did you start working with Framebridge?
We first launched our embroidered art a couple of years ago and handled the framing ourselves. It was expensive, complicated and required an expertise we just didn’t have. After a few months we decided we could only sell in person due to the challenges we were facing, so our pieces were hidden from our growing online customer base. So when we decided it was time to add our beautiful photography to our line and revisit the embroidered art, we knew we needed to launch with a partner who could manage the framing side of things. Naturally we thought of Framebridge, which provides a top-notch service with accessible pricing and a great aesthetic and voice. We reached out and were thrilled they were interested in partnering—it seemed like a match made in heaven!
What sort of framed art will you sell in your print shop?
Our Brand Manager, Brittany Barb, is also our staff photographer and she is supremely talented (just take a look at her work on our Instagram and website). During her annual trips to our partner countries she captures beautiful imagery of landscapes, artisans, nature, culture and day-to-day snapshots of life. These photos are not only gorgeous, but they give a glimpse into the inherent beauty of both Ghana and Rwanda, as well as that of the beautiful people who live there.
We will also be selling specialty art pieces, hand-embroidered by women at one of our partner groups in Rwanda, Ibaba. These pieces are delicately embroidered on Belgian linen and, when framed and mounted, truly showcase the intricate handiwork of these remarkable women. We are launching with a whimsical, sequined flamingo piece—who can say no to that?
Any favorite pieces?
I’m obsessed with them all. I moved a few months ago and basically decorated my whole space based on where I could hang these pieces. If I had to choose, I would pick one of the Ghana landscapes. I have our Sea Tones piece hanging in my son’s nursery. It has a cool beach vibe and gives new life to his hand-me-down furniture from his sister!
Full interview available here.
To shop the Indego x Framebridge collection, and bring new inspiration to your home, click here!
