Baskets #ForTheBabes!

Oct 10, 2016Annie Lopez
Our brand-new baby bassinets were handmade in collaboration with Design Dua—a design company that employs rural artisan women in the north of Ghana. We teamed up to create an exclusive collection of baskets, handwoven out of elephant grass and accented with pink or white leather handles. Designed with your little one in mind, these baskets are perfect for rest or for play and help support artisans in northern Ghana!Design Dua was founded by Coretta Owusu, a lawyer and entrepreneur with a passion for design, creativity, and social change. Coretta grew up in the United States but often traveled to Ghana to visit relatives. After graduating from college, she decided to move to Ghana and, while living there, found herself continuously inspired by the local crafts and artisan techniques she encountered.

 

Coretta moved back to the U.S. to attend law school but knew that her ultimate goal was to create businesses that would help drive growth in Ghana. In 2015, after launching several new enterprises in Ghana’s hospitality and travel industries, Coretta channeled her passion for design to start Design Dua. Her mission? To inspire modern families to incorporate African-inspired products into their homes and everyday lives.

Design Dua works with artisan weavers in Ghana’s northern Bolgatanga region to help them earn fair income for their beautiful artistry. When she first started, Coretta found that many of the basket weavers were not keeping track of their raw material expenses and were selling their baskets at cost without even realizing it. This practice left many women caught within a static cycle—they were unable to move forward, earn sustainable income, or build up their own businesses.

Design Dua addresses these issues by covering the cost of raw materials for the artisans and paying them fair wages for their work. Like Indego, Design Dua emphasizes teaching its partners to understand quality control, product standards, and basic business practices—skills that helps artisans become equal players in the global economy.

Coretta reached out to Indego Africa earlier this year after seeing our collaboration with Ghanaian accessories brand, A.A.K.S. Coretta was drawn to Indego’s blend of modern designs with traditional techniques, as well as our emphasis on social impact and education. 

When we asked Coretta what inspired her in her design process and day-to-day work, she said:

“I love working in Ghana and supporting marginalized women who haven’t had access to the same opportunities  as I have. These products show that Ghana has something to offer. While we may not be considered a destination for manufacturing, we have amazing crafts and artisan-made products. It inspires me to be able to put Ghana on the map through products that are high-quality, well-designed, and have a great story behind them. I try to come up with creative designs that are useful, not just  decorative, and that people can incorporate into their everyday lives.” 

We share Coretta’s mission and inspiration and are excited to launch our collaborative collection of baby bassinets, which reflect our shared love of beautifully handmade products, elegant design, empowering women and, of course, all things baby & kids! To shop and learn more about the products, click here

 



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